When it comes to web development you are more likely to succeed if you have all your ducks in a row. That is, if you stop looking at web development as the equivalent of domain parking and begin to look at it as a business then your chances of success are higher.
However, if you misinterpret what web development can do then your sentiments might be that developing any of your domains isn’t the best route for your portfolio. And you may be right – to a certain extent.
Development isn’t for every domain. You must pick and choose the contenders and map out a real plan to go along with each potential candidate and more importantly test those plans in phases.
But to completely dismiss web development as an option to create a revenue stream is a mistake. If you have tried and failed then it’s a sign you need to filter out the prospects a bit more. It takes an investment of planning, focus, energy and finances.
Or perhaps you are thinking a bit too small as Rick Schwartz’s latest post, “Well, Let’s just Sell the Land. All this Drilling for Oil, Selling, and Logistics is TOO MUCH WORK.” articulates.
If you want to fail at web development keep thinking small. Don’t plan. Don’t brainstorm. Don’t invest time or energy. Don’t take the time to seek out the proper talent.
The successful projects I’ve worked on over the years entailed owners who were prepared, willing to weigh the risks, willing see their business plans through, willing to nurture their websites in ways that domain parking can’t do.
And they are definitely not small thinkers.
I am so proud of people like Elliot Silver, Shane Cultra, Andrew Rosener, Sergio Rodriguez, Rick Schwartz and so many others who take web development seriously and know it’s part of a much bigger plan; their plan, their vision, as they put in the hard work to see their projects through.
Kudos to them and the other big thinkers who utilize web development to it’s fullest and understand wholly that site visitors CAN tell the difference.